Partnerships
Your brand, your city, your shape — drawn into a GPS route that real runners and riders can complete, share, and remember.
Kakeru turns logos, wordmarks, and meaningful shapes into GPS routes that thread through real city streets. Not a render. Not a graphic. A route your customers can lace up and finish — and then share.
We partner with a small number of brands, events, and organizations each year to design routes that belong to them: the exact shape, the exact city, the exact story. The result lives on a branded Kakeru page, ships as a GPX file, and moves through the world on the feet and wheels of the people who choose to run it.
Who it's for
Brands
Footwear, apparel, nutrition, tech, coffee — anyone whose customers already move. A route becomes your product launch, your pop-up, your campaign anchor.
Events & races
Marathons, charity rides, city festivals. A signature route that lives beyond race day — something participants keep running long after the finish line comes down.
Causes & cities
Nonprofits, tourism boards, neighborhood groups. A shape that means something — an anniversary, a silhouette, a symbol — drawn through the streets that carry it.
How it works
A small, careful process. You work with our team directly from brief to launch — usually four to six weeks, faster when a date is fixed.
Share the shape
Send us your mark, wordmark, or concept — plus the city or cities you want to activate in, any fixed dates, and the distances you have in mind.
We shape the route
Our team drafts the route in Kakeru and iterates with you until the GPS trace reads cleanly at street scale, feels good to run, and matches your brand voice.
Your community runs it
You receive a branded route page, GPX files for every device, high-resolution artwork for social and print, and any campaign assets your team needs to invite people in.
What's included
Every partnership ships with the essentials. Optional add-ons are scoped per brief.
- Custom route drawn in the city (or cities) of your choice
- GPX files compatible with Garmin, Wahoo, Coros, Suunto, and Apple Watch
- High-resolution PNG of the finished route for social and print
- Shareable route page on kakeru.run with your logo, copy, and links
- Optional — printable poster PDF participants can frame
- Optional — Strava segment setup, challenge mechanics, bespoke copy
What it looks like in the world
Product launches
A new shoe, a new kit, a new flavor. Drop a route in the city where you launch it, invite your community to run the shape, and let every completion carry your mark forward.
Charity challenges
Every kilometre completed is measurable, sharable, and tied to your cause. A route shaped like your symbol turns fundraising into a finish line people actually want to cross.
City-wide activations
Tie a route to an anniversary, a festival, or a tourism campaign. A shape drawn through landmarks becomes a walking tour, a race, and a story all at once.
Employee wellness
A company-shaped route in the cities where your teams work. Quiet, considered, and personal — a shape your people can own together.
Why Kakeru
Real routes, not renders
Every route is runnable on actual streets and verified in the app. What your community sees is what they can finish.
Quiet, considered design
Warm paper, careful typography, Japanese craft sensibility. Your brand sits inside an object people want to keep — not a billboard.
Small team, direct line
You work with the people who make Kakeru, not through layers. Faster iteration, cleaner outcomes, no account-management theatre.
Let's draw something together
Tell us about your brand, your cause, or your event — and where in the world you'd like it drawn. A few honest lines is all we need to start.
Start a partnership conversation